2006 FIFA World Cup™

In any language, the prevailing message Coca-Cola shares with fans worldwide is the same: "We All Speak Football."

This new brand platform for Coca-Cola captures the sense of optimism and happiness derived from fan passion for football and the refreshment of Coca-Cola. It serves as the common theme for drawing people together, to make the world a little bit better.

As the world turns its attention in June-July 2006 toward the FIFA World Cup Germany™ -- the greatest single-sport spectacle on the planet -- the myriad activities under the "We All Speak Football" campaign come into full focus. For more about how Coca-Cola is breaking down barriers through a variety of FIFA World Cup™ programs appealing to a wide range of audiences, browse the press kit by using the links on the right.