Anniversary Of An Icon

For many years, the contour bottle was the recognizable face of Coca-Cola, appearing in advertising campaigns that were designed to build the emotional connections that consumers have with the brand. Through these campaigns and indeed, through the evolution of the package itself, the life and times of the Coca-Cola contour bottle have often reflected the changing world that we live in.

Even today, the contour bottle plays a key role in the Company's advertising, fronting the new global advertising campaign "The Coke Side of Life™."

More Info

• Introduction
• Press Release
• Time Line
• Fun Facts
• FAQ
• Image Library