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News Release
AULT JOINS FORCES WITH THE USO AND MONTGOMERY GENTRY TO GENERATE SUPPORT FOR U.S. TROOPSCountry Music Duo Headlines Effort to Deliver More Than One Million Holiday Greetings to U.S. Military Worldwide ATLANTA, September 16, 2008 -
VAULT is going head to toe camo to announce its national partnership
with the USO and generate support for U.S. troops around the world.
In keeping with the VAULT motto, "Get It Done. And Then Some.,"
Country music duo Montgomery Gentry will take center stage to promote VAULT's "Honoring the Uniform: Calling for Support" program. The initiative features an exclusive opportunity for people across the country to send hand-written postcards to troops worldwide and raise up to $100,000 for the USO through MyCokeRewards.com. People are encouraged to write messages of support on pre-addressed postcards, which can be found on special camouflage-themed VAULT 12-packs, at VAULT displays in participating retail stores or online at DrinkVault.com and MyCokeRewards.com, while supplies last. The postcards can be dropped in the mail with a first-class stamp and will arrive at a USO collection center for security screening before being distributed to U.S. troops during the holiday season. The VAULT postcard program replicates the popular service previously operated by the U.S. Department of Defense, which allowed the American public to send mail addressed to "any service member" for more than 17 years before being discontinued in 2003 due to security concerns. "Since email has become the primary form of communication with
soldiers, handwritten, personal notes are especially valued and can
provide an incredible morale boost," said John Hanson, USO Senior
Vice President, Marketing and Communication. "By teaming with
VAULT and utilizing the reach of In addition to sending postcards, people can help raise up to $100,000
for the USO by visiting MyCokeRewards.com through the end of the year
and turning the points they earn by drinking Coca Cola products into
a cash donation. My Coke Rewards points found under caps and on packaging
of more than 60 products from Joining Forces with Montgomery Gentry "We're honored to join in the effort to support our U.S. troops,
and it's an exciting start to our partnership with VAULT," said
Eddie Montgomery. "As USO entertainment tour veterans, we know
this program is a great way to spread goodwill and offer thanks to
the brave men and women serving our country in the U.S. and around
the world." White Castle, one of VAULT's top foodservice customers, is an exclusive partner for the "Honoring the Uniform: Calling for Support" program and will promote it by distributing postcards in each of the company's 415 Castles. In addition, White Castle will feature camouflage cup carriers and showcase 6-foot by 8-foot postcards customers can sign in selected cities and Castles. Additional 6-foot by 8-foot postcards will be part of Veterans Day sampling events nationwide and at USO airport centers this fall. The oversized postcards will be collected and sent to USO Centers to serve as reminders of America's love and support. The VAULT "Honoring the Uniform: Calling for Support" program will be highlighted as part of a special camouflage paint scheme on the No. 8 U.S. Army Chevrolet driven by Mark Martin during the NASCAR Sprint Cup Series Dickies 500 (Nov. 2) at Texas Motor Speedway. VAULT is the title sponsor for the pre-race show and is presenting a live concert by REO Speedwagon. New Advertising "Innovative end-to-end marketing is the recipe to revitalize
our sparkling core business, and that is exactly what this VAULT program
does -- translating a compelling brand proposition into fresh advertising,
a passionate music partnership, a cause alliance with the USO, and
exciting packaging and retail promotions," said Hendrik Steckhan,
President, Sparkling Business Unit, About The About Montgomery Gentry They have hit the top of the singles charts four times, with "If
You Ever Stop Loving Me," "Something To Be Proud Of,"
2007's multi-week chart-topper "Lucky Man" and most recently,
"Back When I Knew It All." For more information on Montgomery
Gentry visit About the USO # # # |