News ReleaseNEW ENVIGA™ PROVEN TO BURN CALORIES
Atlanta, October 11, 2006 - The drink proven to burn calories - Enviga - hits the U.S. market in the Northeast in November and will roll out nationally in January 2007. A delicious sparkling green tea containing green tea extracts, calcium, and caffeine, Enviga was conceived by Beverage Partners Worldwide (BPW) - a joint venture of Nestlé S.A. and The "Enviga increases calorie burning. It represents the perfect partnership of science and nature," said Dr. Rhona Applebaum, chief scientist, The How Enviga Works The Nestlé Research Center in Lausanne, Switzerland, has studied the properties and benefits of green tea for decades as part of its extensive global tea business. A recent study conducted by the Center in collaboration with the University of Lausanne revealed that consuming the equivalent of three Enviga beverages over the course of the day resulted in a noticeable increase in calorie burning. "The accumulated body of scientific research shows the ability of green tea's powerful antioxidant EGCG (epigallocatechin gallate) to speed up metabolism and increase energy use, especially when combined with caffeine," said Nestlé researcher Dr. Hilary Green. Studies have shown that when EGCG and caffeine are present at the levels comparable to that in three cans of Enviga, healthy subjects in the lean to normal weight range can experience an average increase in calorie burning by 60 - 100 calories. EGCG is a naturally occurring antioxidant in tea, including green tea. Enviga provides 90 mg of EGCG in each serving, along with 20 percent of the daily value for calcium. Enviga's natural flavors and naturally active plant micronutrients make it a refreshing choice for maintaining a balanced lifestyle. Consumers demand choice "We've seen a shift in consumers' attitudes toward diet and health and wellness, with more consumers seeking product choices that support active lifestyles, rather than just eliminating things from their diet," said John Hackett, senior vice president, Enviga will be available in three delicious flavors - green tea, berry and peach - in the ready-to-drink tea section at supermarkets, mass merchandisers, convenience and drug stores, and club stores. Enviga will be sold in individual 12-ounce sleek cans as well as six-can and 12-can multi-packs. Suggested retail price for Enviga will be $1.29 - $1.49 (single can). "Enviga brings together Nestlé's expertise in nutritional science and extensive knowledge in the benefits of green tea with About About Beverage Partners Worldwide Beverage Partners Worldwide (BPW) is a joint venture between Nestlé SA and The NOTE TO EDITORS: Images to accompany this story can be found in the New Products section. # # #
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