2008 Company Highlights

Connected with more than 500 million consumers in China through activation of our Beijing 2008 Olympic Games sponsorship and were cited by The Nielsen Company as the “most recognized and effective sponsor of the Beijing Olympic Games.”

Can of Diet Coke and a red jewelled bow as part of the Diet Coke Red Dress Program

Launched the “Diet Coke Red Dress Program” in cooperation with the National Heart, Lung, and Blood Institute’s The Heart Truth campaign, putting messaging about heart health on 2.5 billion packages of Diet Coke and Caffeine-Free Diet Coke® products throughout the United States.

Expanded availability of Jugos del Valle® beyond Mexico and Brazil to new markets, including Colombia, Costa Rica, Panama and Spain. The Del Valle brands sold approximately 100 million unit cases in 2008.

Coca-Cola Zero 'Zero Zero 7' Quantum of Solace campaign poster

Grew Coca-Cola Zero unit case volume by 35 percent in 2008 through promotions like our “Zero Zero 7” Quantum of Solace campaign in European markets, Japan, Turkey and the United States.

Next Section:

Buy. Drink. Smile. 2008 Year in Review