You may be surprised by what you don't know about
The Coca-Cola Company.

In 1886, we introduced Coca-Cola to Atlanta, Georgia. One product, a simple moment of refreshment. In 120 years, a lot has changed. We now have more than 400 brands in over 200 countries. The real story of The Coca-Cola Company lies in what we're doing today to build a sustainable-growth business for tomorrow.

What does sustainable growth look like to us? In 2005, we mapped a long-term plan for our business, Our Manifesto for Growth. It includes working closely with our bottling partners in the following key areas:

People: We want to be a great place to work, where people are inspired to be the best they can be.

Portfolio: We bring to the world beverage brands that anticipate and satisfy people's desires and needs.

Profit: We strive to provide maximum return to our shareowners while being mindful of our overall responsibilities.

Partners: We actively nurture a winning network of partners and build mutual loyalty.

Planet: We act as a responsible global citizen who makes a difference.

Sustainable growth means meeting our short-term commitments while investing to meet our long-term goals. We are beginning to see results.

On the pages that follow, we'll discuss how our plan is changing the way we think and the way we operate, and you'll see evidence of the progress we're making.